“the Steady Uprising of Advertisement” - 1230 Words

â€Å"The Steady Uprising of Advertisement† In today’s society there are a plethora of ideas about advertisement. What would it take to meet societies want’s with the increase in advertising of new technology? In regards to four articles: â€Å"What’s Changed† by , Jane Hammerslough, â€Å"Urban Warfare† by, Kate MacArthur amp; Hilary Chura, â€Å"The Age of Reason† by, Kenneth Hein, â€Å"The Buzz on Buzz† by, Renee Dye. These four authors describe the many different angles that can be approached by advertisement. They have also shown some great aspects of the new uprising development of advertising technology in modern American society. In Jane Hammerslough’s article, â€Å"What’s Changed†, from Next Text Making Connections Across and Beyond the Discipline’s,†¦show more content†¦According to Hein, Music is a major influence in marketing today, â€Å" There have been 1,050 references of about 66 different brands in songs ranked in the top 20 through the beginning of October, according to San Francisco- based brand consultancy LucJam†(Hein 346). Keeping up with the techniques of advertisement for marketers will help with the increasing demands of future generations. In addition, â€Å"The Buzz on Buzz† explains about what’s being said and repeated through the marketing of a product, for instance using the consumers and their â€Å"word-of-mouth† promotions. Dye mentions there are a few myths that are encountered when using this sort of promotion such as, â€Å"Only outrageous or edgy products are buzz worthy, Buzz just happens, The best buzz starters are your best customers, To profit from buzz, you must act first and fast, and The media and advertising are needed to create buzz†. According to Dye these are in fact just myths, she proceeds to explain that â€Å"Buzz† just doesn’t happen, it is carefully planned, that’s the most important part about having a strong marketing campaign. The â€Å"Buzz† is not started by the customers its started by the marketing process. In the article, Dye uses the product Hard Candy as an example of how the marketing process can create mass appeal. 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